E Cell The Think Tank of JVIMS organizes Brains at Work

To inspire and sensitize the culture of entrepreneurship among students, an idea generation competition namely, “Brains at Work” was organized by the E-Cell- The Think Tank of JVIMS on 14th May 2022. In total, 10 teams comprising 54 students participated in the competition. Each team had to create a compelling idea by combining, modifying, substituting, or altering the eight-given products, far more than they had ever used. This was followed by a three-minute “elevator” pitch. The emphasis of the competition is on finding answers to real-world problems, through new approaches, products, services, or ventures. The jury members Mr. Ketul Changani, Director Branding and Marketing, Cropino Pvt. Ltd. and Prof. (Dr.) Ajay Shah, Director, JVIMS guided the participants on how to develop a minimum viable product and ensure its feasibility.